personal branding On 30th January, Wei Yolk Loke and Simin Wu from the Real Estate team in Singapore attended a workshop on Personal Branding organised by the Urban Land Institute that was open to a handful of female professionals only. The workshop was conducted by experienced executive coach Janine Manning in an intimate setting held at the Faithful+Gould office in Singapore. The ULI is an international non-profit research and education organisation that represents the entire spectrum of land use and real estate development disciplines - both in the public and private sectors.

Here's what we learnt:
Personal branding revolves around being seen by the right people and having the right visibility. In the first 7 seconds that you walk into a room - what someone sees and hears and observes about you - that is essentially your personal branding. It usually takes only those few seconds to form a first impression about someone and 20 subsequent encounters to change any perception on that person.
In order to develop your own personal brand, one has to decide:
What is the brand that you want to stand for? Focus on key attributes and take control of it.
1) What do people see when they look at me?

  • How do I walk into the room?
  • What am I wearing?
  • How do I introduce myself?
  • Is my handshake firm?

Top tips: 

  • Check your reflection in the mirror.
  • Cull your wardrobe.
  • Meet expectations (how do you want to be seen?)
  • Dress for your future (if you want to be seen as a leader, dress like one).

2) What do people hear when I speak?

  • Am I clear?
  • Am I projecting my voice?
  • Am I enunciating my words?

Top tips: 

  • Listen to your voice.
  • Warm up your vocal cords.
  • Slow down.
  • Power of the pause.
  • Practice makes perfect.
  • Think about what you want to say and own the moment.

3) The message: What does it say about you?

  • Is my message succinct?
  • How is my attitude? Bitter or better?
  • Am I using apologetic language?

Powerful language would be: "I'm confident", "I'm convinced", "I expect", "I recommend".
Apologetic language would be: "I'm sorry", "I think", "I feel", "Let's just try".
Top tips:

  • Eliminate "just".
  • Cut filler words such as "like".
  • Avoid taglines.
  • Use powerful language.
  • Plan what you want to say.

4) Authenticity

  • Know and trust yourself.
  • Sustainable and consistent

Top tips:

  1. Who are you?
  2. Be real. Always.
  3. Follow through on your word.
  4. Own your mistakes.

Lastly, assess your visibility. Are you visible to the right people? How do you present yourself internally and externally? What's your social profile? Google yourself and check out your images and LinkedIn profile - 93% of people go to LinkedIn so make the most of the platform.
Take 15 minutes per week to put into action how you can improve your personal branding.

Do you agree with our tips? Do you have any more we should add? Let us know in the comments.

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